BLOWOUT

FOR DARK & LOVELY

Blowout is a product line featuring a special formula designed to regenerate strands damaged by heat, reduce frizz, and provide thermal protection.

Our goal was to create a visually striking representation of damaged hair regeneration through animations. We used iridescent shaders that harmonize with the product packaging design, evoking the shine of well-treated and cared-for hair.

This collaboration with Cartel & Co. was even more impactful and effective due to the integration of the packaging aesthetics and the visual representation of the product's effect on hair.